Critical issues in social marketing: a review and research agenda

Ross Gordon, Laura McDermott, Gerard Hastings

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationRoutledge companion to nonprofit marketing
EditorsAdrian Sargeant, Walter Wymer
Place of PublicationAbingdon, Oxon ; New York
PublisherRoutledge, Taylor and Francis Group
Number of pages14
ISBN (Print)9780415417273
Publication statusPublished - 2008
Externally publishedYes

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