Original language | English |
---|---|
Title of host publication | Routledge companion to nonprofit marketing |
Editors | Adrian Sargeant, Walter Wymer |
Place of Publication | Abingdon, Oxon ; New York |
Publisher | Routledge, Taylor and Francis Group |
Pages | 333-346 |
Number of pages | 14 |
ISBN (Print) | 9780415417273 |
Publication status | Published - 2008 |
Externally published | Yes |
Critical issues in social marketing: a review and research agenda
Ross Gordon, Laura McDermott, Gerard Hastings
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review