Critical issues in social marketing: a review and research agenda

Ross Gordon; Laura McDermott; Gerard Hastings

Critical issues in social marketing: a review and research agenda

Ross Gordon, Laura McDermott, Gerard Hastings

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Routledge companion to nonprofit marketing
Editors	Adrian Sargeant, Walter Wymer
Place of Publication	Abingdon, Oxon ; New York
Publisher	Routledge, Taylor and Francis Group
Pages	333-346
Number of pages	14
ISBN (Print)	9780415417273
Publication status	Published - 2008
Externally published	Yes

Cite this

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title = "Critical issues in social marketing: a review and research agenda",

author = "Ross Gordon and Laura McDermott and Gerard Hastings",

year = "2008",

language = "English",

isbn = "9780415417273",

pages = "333--346",

editor = "Adrian Sargeant and Walter Wymer",

booktitle = "Routledge companion to nonprofit marketing",

publisher = "Routledge, Taylor and Francis Group",

address = "United Kingdom",

}

Critical issues in social marketing: a review and research agenda. / Gordon, Ross; McDermott, Laura; Hastings, Gerard.
Routledge companion to nonprofit marketing. ed. / Adrian Sargeant; Walter Wymer. Abingdon, Oxon ; New York: Routledge, Taylor and Francis Group, 2008. p. 333-346.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Critical issues in social marketing

T2 - a review and research agenda

AU - Gordon, Ross

AU - McDermott, Laura

AU - Hastings, Gerard

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 9780415417273

SP - 333

EP - 346

BT - Routledge companion to nonprofit marketing

A2 - Sargeant, Adrian

A2 - Wymer, Walter

PB - Routledge, Taylor and Francis Group

CY - Abingdon, Oxon ; New York

ER -