Critical social marketing: examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR)

Ross Gordon, Tom Farrell

Research output: Contribution to conferenceAbstractResearch

LanguageEnglish
Pages53-55
Number of pages3
Publication statusPublished - 2012
EventISM-Open Conference - Milton Keynes, UK
Duration: 9 May 20129 May 2012

Conference

ConferenceISM-Open Conference
CityMilton Keynes, UK
Period9/05/129/05/12

Cite this

Gordon, R., & Farrell, T. (2012). Critical social marketing: examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR). 53-55. Abstract from ISM-Open Conference, Milton Keynes, UK, .
Gordon, Ross ; Farrell, Tom. / Critical social marketing : examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR). Abstract from ISM-Open Conference, Milton Keynes, UK, .3 p.
@conference{d2aae9c0672e453bb5e982ddde225eca,
title = "Critical social marketing: examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR)",
author = "Ross Gordon and Tom Farrell",
year = "2012",
language = "English",
pages = "53--55",
note = "ISM-Open Conference ; Conference date: 09-05-2012 Through 09-05-2012",

}

Gordon, R & Farrell, T 2012, 'Critical social marketing: examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR)' ISM-Open Conference, Milton Keynes, UK, 9/05/12 - 9/05/12, pp. 53-55.

Critical social marketing : examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR). / Gordon, Ross; Farrell, Tom.

2012. 53-55 Abstract from ISM-Open Conference, Milton Keynes, UK, .

Research output: Contribution to conferenceAbstractResearch

TY - CONF

T1 - Critical social marketing

T2 - examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR)

AU - Gordon, Ross

AU - Farrell, Tom

PY - 2012

Y1 - 2012

M3 - Abstract

SP - 53

EP - 55

ER -