Critical social marketing

examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR)

Ross Gordon, Tom Farrell

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages53-55
Number of pages3
Publication statusPublished - 2012
EventISM-Open Conference - Milton Keynes, UK
Duration: 9 May 20129 May 2012

Conference

ConferenceISM-Open Conference
CityMilton Keynes, UK
Period9/05/129/05/12

Cite this

Gordon, R., & Farrell, T. (2012). Critical social marketing: examining alcohol marketing in developing countries and implications for corporate social responsibility (CSR). 53-55. Abstract from ISM-Open Conference, Milton Keynes, UK, .