Original language | English |
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Title of host publication | Cross-cultural Marketing |
Editors | R. Rugimbana, S Nwankwo |
Place of Publication | Melbourne |
Publisher | Thomson |
Pages | 108-116 |
Number of pages | 9 |
ISBN (Print) | 0170108201 |
Publication status | Published - 2003 |
Cross-cultural product strategy
Greg Elliott, Chandrama Acharya
Research output: Chapter in Book/Report/Conference proceeding › Chapter