Cross-cultural product strategy

Greg Elliott, Chandrama Acharya

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCross-cultural Marketing
EditorsR. Rugimbana, S Nwankwo
Place of PublicationMelbourne
PublisherThomson
Pages108-116
Number of pages9
ISBN (Print)0170108201
Publication statusPublished - 2003

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