This study seeks to examine whether intra-national diversity can be as salient as cross-national differences. Data on attitudes toward money, material possessions and savings were collected from 730 consumers in Australia, Canada and China. On the basis of ethnicity, the sample was divided into five sub-groups: Caucasians in Australia, Chinese in Australia, Caucasians in Canada, Chinese in Canada, and Chinese in China. Results of bivariate and multivariate analyses revealed that the Chinese who were born and raised in Australia and Canada were more similar to their counterparts in China than the Caucasians in Australia and Canada. The implications of these findings for cross-cultural research and practice are discussed.
|Title of host publication||Proceedings of the 51st Annual Meeting of the Academy of International Business|
|Editors||Torben Pedersen, Tunga Kiyak|
|Place of Publication||United States|
|Publisher||Academy of International Business|
|Number of pages||26|
|Publication status||Published - 2009|
|Event||Annual Meeting of the Academy of International Business : knowledge development and exchange in international business networks (51st : 2009) - San Diego, California|
Duration: 27 Jun 2009 → 30 Jun 2009
|Conference||Annual Meeting of the Academy of International Business : knowledge development and exchange in international business networks (51st : 2009)|
|City||San Diego, California|
|Period||27/06/09 → 30/06/09|
Tung, R. L., & Baumann, C. (2009). Cross-national vs. intra-national diversity: a three-country study of attitudes toward money, material possessions and savings. In T. Pedersen, & T. Kiyak (Eds.), Proceedings of the 51st Annual Meeting of the Academy of International Business (pp. 1-26). United States: Academy of International Business.