Cross-national vs. intra-national diversity

a three-country study of attitudes toward money, material possessions and savings

Rosalie L. Tung, Chris Baumann

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This study seeks to examine whether intra-national diversity can be as salient as cross-national differences. Data on attitudes toward money, material possessions and savings were collected from 730 consumers in Australia, Canada and China. On the basis of ethnicity, the sample was divided into five sub-groups: Caucasians in Australia, Chinese in Australia, Caucasians in Canada, Chinese in Canada, and Chinese in China. Results of bivariate and multivariate analyses revealed that the Chinese who were born and raised in Australia and Canada were more similar to their counterparts in China than the Caucasians in Australia and Canada. The implications of these findings for cross-cultural research and practice are discussed.
Original languageEnglish
Title of host publicationProceedings of the 51st Annual Meeting of the Academy of International Business
EditorsTorben Pedersen, Tunga Kiyak
Place of PublicationUnited States
PublisherAcademy of International Business
Pages1-26
Number of pages26
Publication statusPublished - 2009
EventAnnual Meeting of the Academy of International Business : knowledge development and exchange in international business networks (51st : 2009) - San Diego, California
Duration: 27 Jun 200930 Jun 2009

Conference

ConferenceAnnual Meeting of the Academy of International Business : knowledge development and exchange in international business networks (51st : 2009)
CitySan Diego, California
Period27/06/0930/06/09

Fingerprint Dive into the research topics of 'Cross-national vs. intra-national diversity: a three-country study of attitudes toward money, material possessions and savings'. Together they form a unique fingerprint.

  • Cite this

    Tung, R. L., & Baumann, C. (2009). Cross-national vs. intra-national diversity: a three-country study of attitudes toward money, material possessions and savings. In T. Pedersen, & T. Kiyak (Eds.), Proceedings of the 51st Annual Meeting of the Academy of International Business (pp. 1-26). United States: Academy of International Business.