Original language | English |
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Title of host publication | Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development |
Editors | Gabriel Ogunmokun, Rony Gabbay, Janelle Rose |
Place of Publication | Paris, France |
Publisher | Academy of World Business Marketing and Management Development |
Pages | 1136-1147 |
Number of pages | 12 |
ISBN (Print) | 0975227211 |
Publication status | Published - 2006 |
Externally published | Yes |
Event | Biennial Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006) - Paris Duration: 10 Jul 2006 → 13 Jul 2006 |
Conference
Conference | Biennial Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006) |
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City | Paris |
Period | 10/07/06 → 13/07/06 |