Culture and cross cultural variations in consumer behaviour

Meena Chavan (Contributor)

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationConsumer behaviour
Subtitle of host publicationimplications for marketing strategy
EditorsPascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis, Del I. Hawkins
Place of PublicationNorth Ryde
PublisherMcGraw Hill
Number of pages40
ISBN (Print)007471693X, 9780074716922
Publication statusPublished - 2007

Cite this