Culture and cross cultural variations in consumer behaviour

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Consumer behaviour
Subtitle of host publication	implications for marketing strategy
Editors	Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis, Del I. Hawkins
Place of Publication	North Ryde
Publisher	McGraw Hill
Chapter	16
Pages	522-561
Number of pages	40
Edition	5th
ISBN (Print)	007471693X, 9780074716922
Publication status	Published - 2007

Cite this

@inbook{ee405d888eaa4268bcfb650cba6b1172,

title = "Culture and cross cultural variations in consumer behaviour",

author = "Meena Chavan",

year = "2007",

language = "English",

isbn = "007471693X",

pages = "522--561",

editor = "Pascale Quester and Cathy Neal and Simone Pettigrew and Martin Grimmer and Teresa Davis and Hawkins, {Del I.}",

booktitle = "Consumer behaviour",

publisher = "McGraw Hill",

address = "Australia",

edition = "5th",

}

Culture and cross cultural variations in consumer behaviour. / Chavan, Meena (Contributor).
Consumer behaviour: implications for marketing strategy. ed. / Pascale Quester; Cathy Neal; Simone Pettigrew; Martin Grimmer; Teresa Davis; Del I. Hawkins. 5th. ed. North Ryde: McGraw Hill, 2007. p. 522-561.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review