Customer development in Australian companies - an exploratory study

Lawrence Ang, Francis Buttle

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference, 4-6 July 2006
Subtitle of host publicationhosted by Middlesex University Business School, London
Place of PublicationLondon
PublisherMiddlesex University Press
ISBN (Print)9781904750499
Publication statusPublished - 2006
EventAcademy of Marketing Conference (2006) - London
Duration: 4 Jul 20066 Jul 2006


ConferenceAcademy of Marketing Conference (2006)

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