Customer Driven Strategy: Solving the Fuzzy Front-end using Outcome Based Segmentation and Innovation

Robert Hunt, Mike Walker

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Transactions from International Symposium on QFD 2003-Orlando The Fifteenth Symposium on Quality Function Deployment
Editors	Mazur Glenn
Place of Publication	Ann Arbor, MI
Publisher	QFD Institute
Pages	199-210
Number of pages	12
ISBN (Print)	188947715X
Publication status	Published - 2003
Event	9th International Symposium on Quality Function Deployment - Orlando, FL Duration: 12 Dec 2003 → 13 Dec 2003

Conference	9th International Symposium on Quality Function Deployment
City	Orlando, FL
Period	12/12/03 → 13/12/03

Cite this

@inproceedings{8f52e53b77ce45bbac004a50e6301b49,

title = "Customer Driven Strategy: Solving the Fuzzy Front-end using Outcome Based Segmentation and Innovation",

author = "Robert Hunt and Mike Walker",

year = "2003",

language = "English",

isbn = "188947715X",

pages = "199--210",

editor = "Mazur Glenn",

booktitle = "Transactions from International Symposium on QFD 2003-Orlando The Fifteenth Symposium on Quality Function Deployment",

publisher = "QFD Institute",

note = "9th International Symposium on Quality Function Deployment ; Conference date: 12-12-2003 Through 13-12-2003",

}

Hunt, R & Walker, M 2003, Customer Driven Strategy: Solving the Fuzzy Front-end using Outcome Based Segmentation and Innovation. in M Glenn (ed.), Transactions from International Symposium on QFD 2003-Orlando The Fifteenth Symposium on Quality Function Deployment. QFD Institute, Ann Arbor, MI, pp. 199-210, 9th International Symposium on Quality Function Deployment, Orlando, FL, 12/12/03.

Customer Driven Strategy: Solving the Fuzzy Front-end using Outcome Based Segmentation and Innovation. / Hunt, Robert; Walker, Mike.
Transactions from International Symposium on QFD 2003-Orlando The Fifteenth Symposium on Quality Function Deployment. ed. / Mazur Glenn. Ann Arbor, MI: QFD Institute, 2003. p. 199-210.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Customer Driven Strategy

T2 - 9th International Symposium on Quality Function Deployment

AU - Hunt, Robert

AU - Walker, Mike

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 188947715X

SP - 199

EP - 210

BT - Transactions from International Symposium on QFD 2003-Orlando The Fifteenth Symposium on Quality Function Deployment

A2 - Glenn, Mazur

PB - QFD Institute

CY - Ann Arbor, MI

Y2 - 12 December 2003 through 13 December 2003

ER -