Customer loyalty in SME banking

a choice modeling approach

Regan Lam, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2 Downloads (Pure)
Original languageEnglish
Title of host publicationAcademy of Marketing conference 2006
Subtitle of host publicationmarketing excellence
PublisherMiddlesex University Business School
Number of pages23
Publication statusPublished - 2006
EventAcademy of Marketing Conference (2006) - London
Duration: 4 Jul 20066 Jul 2006

Conference

ConferenceAcademy of Marketing Conference (2006)
CityLondon
Period4/07/066/07/06

Cite this

Lam, R., & Burton, S. (2006). Customer loyalty in SME banking: a choice modeling approach. In Academy of Marketing conference 2006: marketing excellence Middlesex University Business School.