Customer loyalty in SME banking: a choice modeling approach

Regan Lam, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

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Original languageEnglish
Title of host publicationAcademy of Marketing conference 2006
Subtitle of host publicationmarketing excellence
PublisherMiddlesex University Business School
Number of pages23
Publication statusPublished - 2006
EventAcademy of Marketing Conference (2006) - London
Duration: 4 Jul 20066 Jul 2006


ConferenceAcademy of Marketing Conference (2006)

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