Customer relationship management

teorie e tecnologie

Translated title of the contribution: Customer relationship management: concepts and technologies

Francis Buttle, Michela Ornati

Research output: Book/ReportBook

Original languageItalian
Place of PublicationItaly
PublisherFranco Angeli
Number of pages384
Edition1st
ISBN (Print)9788856834550
Publication statusPublished - 2012

Bibliographical note

Translation of Buttle, Francis (2009) Customer relationship management : concepts and technologies (ISBN:9781856175227)

Cite this

Buttle, F., & Ornati, M. (2012). Customer relationship management: teorie e tecnologie. (1st ed.) Italy: Franco Angeli.