Customer relationship management

teorie e tecnologie

Translated title of the contribution: Customer relationship management: concepts and technologies

Francis Buttle, Michela Ornati

Research output: Book/ReportBook

Original languageItalian
Place of PublicationItaly
PublisherFranco Angeli
Number of pages384
ISBN (Print)9788856834550
Publication statusPublished - 2012

Bibliographical note

Translation of Buttle, Francis (2009) Customer relationship management : concepts and technologies (ISBN:9781856175227)

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