Abstract
The perception of value is central to the satisfaction and loyalty of customers, and is therefore of great importance to organisations. Recent focus on the customer experience has led to the recognition that value, in its broadest sense, can be thought of as something experienced by customers rather than packaged and sold by companies. Customer perception of value over the entire course of the customer experience, or “value-in-experience”, is a relatively new concept that has received little research to date. This paper presents a theoretical foundation
and proposed research agenda for this concept.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2009 |
| Subtitle of host publication | proceedings : sustainable management and marketing conference |
| Editors | Dewi Tojib |
| Publisher | ANZMAC |
| Pages | 1-8 |
| Number of pages | 8 |
| ISBN (Print) | 1863081585 |
| Publication status | Published - 2009 |
| Event | Australian and New Zealand Marketing Academy Conference (2009) - Melbourne Duration: 30 Nov 2009 → 2 Dec 2009 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2009) |
|---|---|
| City | Melbourne |
| Period | 30/11/09 → 2/12/09 |
Keywords
- customer experience
- customer value
- consumer behaviour
- customer perceived value
- value in experience