Abstract
This paper examines the significant role and implication of Japanese ‘cute culture’ in today’s local and global societies as an effective, powerful communication device.
| Original language | English |
|---|---|
| Pages (from-to) | 2265-2275 |
| Number of pages | 11 |
| Journal | International journal of the humanities |
| Volume | 2 |
| Issue number | 3 |
| Publication status | Published - 2006 |
Keywords
- Kawaii’ (pretty/cute) culture
- Manga
- communication
- local and global societies
- performativity