Cuteness needed

the new language/communication device in a global society

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Abstract

This paper examines the significant role and implication of Japanese ‘cute culture’ in today’s local and global societies as an effective, powerful communication device.
Original languageEnglish
Pages (from-to)2265-2275
Number of pages11
JournalInternational journal of the humanities
Volume2
Issue number3
Publication statusPublished - 2006

Keywords

  • Kawaii’ (pretty/cute) culture
  • Manga
  • communication
  • local and global societies
  • performativity

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