Cuteness needed: the new language/communication device in a global society

Mio Bryce

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    Abstract

    This paper examines the significant role and implication of Japanese ‘cute culture’ in today’s local and global societies as an effective, powerful communication device.
    Original languageEnglish
    Pages (from-to)2265-2275
    Number of pages11
    JournalInternational journal of the humanities
    Volume2
    Issue number3
    Publication statusPublished - 2006

    Keywords

    • Kawaii’ (pretty/cute) culture
    • Manga
    • communication
    • local and global societies
    • performativity

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