Abstract
This paper examines the significant role and implication of Japanese ‘cute culture’ in today’s local and global societies as an effective, powerful communication device.
Original language | English |
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Pages (from-to) | 2265-2275 |
Number of pages | 11 |
Journal | International journal of the humanities |
Volume | 2 |
Issue number | 3 |
Publication status | Published - 2006 |
Keywords
- Kawaii’ (pretty/cute) culture
- Manga
- communication
- local and global societies
- performativity