Das Deutschlandbild

national image, reputation and interests in Post-War Germany

Research output: Contribution to journalArticle


This article examines post-war (West) Germany's attempt to address national stigma and gain international acceptance. It surveys three domains: public relations, Foreign Cultural Policy (Auswärtige Kultur Politik) and bilateral relations with France and the United States. By the 1970s, although some images of ‘Germany’ were still negative, on a global scale its underlying reputation was remarkably positive. The complex of political actions involved was a pioneering example of ‘nation branding’.
Original languageEnglish
Pages (from-to)651-673
Number of pages23
JournalContemporary European History
Issue number4
Early online date10 Jul 2018
Publication statusPublished - Nov 2018


  • Germany
  • Cold War
  • Image
  • Reputation

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