Das Deutschlandbild: national image, reputation and interests in Post-War Germany

This article examines post-war (West) Germany's attempt to address national stigma and gain international acceptance. It surveys three domains: public relations, Foreign Cultural Policy (Auswärtige Kultur Politik) and bilateral relations with France and the United States. By the 1970s, although some images of ‘Germany’ were still negative, on a global scale its underlying reputation was remarkably positive. The complex of political actions involved was a pioneering example of ‘nation branding’.