"David Byrne really does love PowerPoint"

Art as research on semiotics and semiotic technology

Theo van Leeuwen, Emilia Djonov*, Kay L. O'Halloran

*Corresponding author for this work

Research output: Contribution to journalArticle

18 Citations (Scopus)


This article presents a reading of David Byrne's Envisioning Emotional Epistemological Information, an art work created with MicroSoft's presentation software PowerPoint, as an instance of creative research on semiotics and semiotic technology. It reveals commonalities and differences between Byrne's ideas about PowerPoint and related ideas from linguistics and semiotics, and is intended as a contribution to research on PowerPoint, and on semiotic technologies generally, as well as to efforts aimed at developing criteria for evaluating art as research on semiotics.

Original languageEnglish
Pages (from-to)409-423
Number of pages15
JournalSocial Semiotics
Issue number3
Publication statusPublished - Jun 2013

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