"David Byrne really does love PowerPoint": Art as research on semiotics and semiotic technology

Theo van Leeuwen, Emilia Djonov*, Kay L. O'Halloran

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    22 Citations (Scopus)

    Abstract

    This article presents a reading of David Byrne's Envisioning Emotional Epistemological Information, an art work created with MicroSoft's presentation software PowerPoint, as an instance of creative research on semiotics and semiotic technology. It reveals commonalities and differences between Byrne's ideas about PowerPoint and related ideas from linguistics and semiotics, and is intended as a contribution to research on PowerPoint, and on semiotic technologies generally, as well as to efforts aimed at developing criteria for evaluating art as research on semiotics.

    Original languageEnglish
    Pages (from-to)409-423
    Number of pages15
    JournalSocial Semiotics
    Volume23
    Issue number3
    DOIs
    Publication statusPublished - Jun 2013

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