Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth

Lars Groeger, Francis Buttle

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science