Decoding the consumption of super heroes in Bollywood through ‘Darshan’

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2017
Event	Consumer Culture Theory Conference 2017 - Anaheim, United States Duration: 9 Jul 2017 → 12 Jul 2017

Conference	Consumer Culture Theory Conference 2017
Country/Territory	United States
City	Anaheim
Period	9/07/17 → 12/07/17

Cite this

@conference{da3a5f6160bb41b6876d8e4a8a00b994,

title = "Decoding the consumption of super heroes in Bollywood through {\textquoteleft}Darshan{\textquoteright}",

author = "Anna Sahgal and Lawrence Ang and Yimin Huang",

year = "2017",

language = "English",

note = "Consumer Culture Theory Conference 2017 ; Conference date: 09-07-2017 Through 12-07-2017",

}