Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference
Place of Publication	Perth
Publisher	The University of Western Australia
Pages	46-51
Number of pages	6
ISBN (Print)	064645546X
Publication status	Published - 2005
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005

Conference	Australian and New Zealand Marketing Academy Conference (2005)
City	Fremantle, WA
Period	5/12/05 → 7/12/05

Cite this

@inproceedings{4d534a0abe974249a47e8ef107ec8735,

title = "Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data",

author = "B. Lowe and Hume Winzar",

year = "2005",

language = "English",

isbn = "064645546X",

pages = "46--51",

booktitle = "Australian and New Zealand Marketing Academy Conference",

publisher = "The University of Western Australia",

note = "Australian and New Zealand Marketing Academy Conference (2005) ; Conference date: 05-12-2005 Through 07-12-2005",

}

TY - GEN

T1 - Deriving a Shortlist of Brand Names

T2 - Australian and New Zealand Marketing Academy Conference (2005)

AU - Lowe, B.

AU - Winzar, Hume

PY - 2005

Y1 - 2005

M3 - Conference proceeding contribution

SN - 064645546X

SP - 46

EP - 51

BT - Australian and New Zealand Marketing Academy Conference

PB - The University of Western Australia

CY - Perth

Y2 - 5 December 2005 through 7 December 2005

ER -