@inproceedings{4d534a0abe974249a47e8ef107ec8735,
title = "Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data",
author = "B. Lowe and Hume Winzar",
year = "2005",
language = "English",
isbn = "064645546X",
pages = "46--51",
booktitle = "Australian and New Zealand Marketing Academy Conference",
publisher = "The University of Western Australia",
note = "Australian and New Zealand Marketing Academy Conference (2005) ; Conference date: 05-12-2005 Through 07-12-2005",
}