Deriving a Shortlist of Brand Names: A Comparison of Measures Based on Censored Preference Data

B. Lowe, Hume Winzar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
Place of PublicationPerth
PublisherThe University of Western Australia
Pages46-51
Number of pages6
ISBN (Print)064645546X
Publication statusPublished - 2005
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA
Period5/12/057/12/05

Cite this