Developing a spectrum of positive to negative citizen engagement

Jana Lay-Hwa Bowden, Vilma Luoma-aho, Kay Naumann

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCustomer engagement
Subtitle of host publicationcontemporary issues and challenges
EditorsRoderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Place of PublicationLondon
PublisherRoutledge, Taylor and Francis Group
Chapter14
Pages257-277
Number of pages21
ISBN (Electronic)9781315725185
ISBN (Print)9780815350736
Publication statusPublished - 1 Sep 2016

Cite this

Bowden, J. L-H., Luoma-aho, V., & Naumann, K. (2016). Developing a spectrum of positive to negative citizen engagement. In R. J. Brodie, L. D. Hollebeek, & J. Conduit (Eds.), Customer engagement: contemporary issues and challenges (pp. 257-277). London: Routledge, Taylor and Francis Group.