Developing strategy to create a public value chain

John Dumay*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

7 Citations (Scopus)

Abstract

Purpose – This article presents a hands-on example of how the Sydney Conservatorium of Music developed a new strategy to create public value in the lead up to its centenary celebrations in 2015. Design/methodology/approach – Traditional research methods, such as semi-structured interviews (Qu & Dumay, 2011), alongside a strategic workshop incorporating a group discussion method called ‘The future, backwards’ are utilized to canvass the knowledge and divergent diverse views of employees, who would be impacted by the strategy, and to identify both the congruence and divergence of their views in order to help shape the value the strategic plan creates. The theoretical underpinning of the process is based on narrative (Weick & Browning, 1986) and the micro-sociological theory (Westley, 1990). Findings – The process used here offers an insight into how strategic management can be developed in a public sector organization to help visualize its public value. Implications – The process fills a gap in the academic literature and provides information for strategic practice by developing insights into how strategic management can be successfully employed in a public sector organization. Originality/value – The process provides an example of a public sector based ‘value chain’ demonstrating how a public sector organization developed and articulated a public value creating strategy.

Original languageEnglish
Title of host publicationPublic Value Management, Measurement and Reporting
EditorsJames Guthrie, Giuseppe Marcon, Salvatore Russo, Federica Farneti
Place of PublicationBingley, UK
PublisherEmerald Group Publishing
Pages65-83
Number of pages19
Edition1st
ISBN (Electronic)9781784410100
ISBN (Print)9781784410117
DOIs
Publication statusPublished - 2014

Publication series

NameStudies in Public and Non-Profit Governance
PublisherEmerald Group Publishing Limited
Volume3
ISSN (Print)2051-6630
ISSN (Electronic)2051-6649

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