TY - JOUR
T1 - Development and validation of a scale to measure media multitasking among adolescents
T2 - results from China
AU - Luo, Jiutong
AU - Sun, Meng
AU - Yeung, Pui sze
AU - Li, Hui
PY - 2018/12
Y1 - 2018/12
N2 - Media multitasking is increasingly common among youth, and it has thus attracted growing research interest. This study aims to develop and validate a comprehensive scale to measure media multitasking (i.e., media multitasking scale, MMS) that applies to adolescents. A sample of 1140 Chinese adolescents completed a questionnaire to test its reliability, validity, and generality empirically. First, principal component analysis (PCA) and confirmatory factor analysis (CFA) both supported a three-factor structure of the media multitasking scale. The total variance explained in PCA was 54.77%, indicating satisfactory construct validity. Second, the reliability analyses within each sub-dimension and for the total MMS also showed an adequate internal consistency for the scale, ranging from 0.64 to 0.82. Third, the correlation between MMS and other instruments that measured similar concepts revealed a good convergent validity for the scale, between 0.39 and 0.68. Thus, the MMS is potentially a comprehensive scale for measuring media multitasking among adolescents in the digital era.
AB - Media multitasking is increasingly common among youth, and it has thus attracted growing research interest. This study aims to develop and validate a comprehensive scale to measure media multitasking (i.e., media multitasking scale, MMS) that applies to adolescents. A sample of 1140 Chinese adolescents completed a questionnaire to test its reliability, validity, and generality empirically. First, principal component analysis (PCA) and confirmatory factor analysis (CFA) both supported a three-factor structure of the media multitasking scale. The total variance explained in PCA was 54.77%, indicating satisfactory construct validity. Second, the reliability analyses within each sub-dimension and for the total MMS also showed an adequate internal consistency for the scale, ranging from 0.64 to 0.82. Third, the correlation between MMS and other instruments that measured similar concepts revealed a good convergent validity for the scale, between 0.39 and 0.68. Thus, the MMS is potentially a comprehensive scale for measuring media multitasking among adolescents in the digital era.
KW - media multitasking
KW - scale development
KW - Chinese adolescents
KW - validity
KW - reliability
UR - http://www.scopus.com/inward/record.url?scp=85056476553&partnerID=8YFLogxK
U2 - 10.1016/j.childyouth.2018.10.044
DO - 10.1016/j.childyouth.2018.10.044
M3 - Article
AN - SCOPUS:85056476553
SN - 0190-7409
VL - 95
SP - 377
EP - 383
JO - Children and Youth Services Review
JF - Children and Youth Services Review
ER -