Developments in the Formation of Brand Names

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

    Original languageEnglish
    Title of host publicationAnglistentag 1999 Mainz
    Subtitle of host publicationProceedings of the Conference of the German Association of University Teachers of English 21
    EditorsBernhard Reitz, Sigrid Rieuwerts
    Place of PublicationTrier
    PublisherWVT
    Pages53-62
    Number of pages10
    Publication statusPublished - 2000
    EventConference of the German Association of University Teachers of English 21 - Mainz, Germany
    Duration: 1 Jan 1999 → …

    Conference

    ConferenceConference of the German Association of University Teachers of English 21
    CountryGermany
    CityMainz
    Period1/01/99 → …

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