Digital complements or substitutes? A quasi-field experiment from the Royal National Theatre

Hasan Bakhshi, David Throsby*

*Corresponding author for this work

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

Digital broadcast technologies have expanded the virtual capacity of live performing arts venues, but they have also raised concerns about possible cannibalisation of box office revenues. We report the results of a quasi-field experiment involving the Royal National Theatre's live broadcasts of theatre to digital cinemas in the UK and find that, if anything, live broadcasts generate greater, not fewer, audiences at the theatre.

Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalJournal of Cultural Economics
Volume38
Issue number1
DOIs
Publication statusPublished - Feb 2014

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