TY - JOUR
T1 - Digital complements or substitutes? A quasi-field experiment from the Royal National Theatre
AU - Bakhshi, Hasan
AU - Throsby, David
PY - 2014/2
Y1 - 2014/2
N2 - Digital broadcast technologies have expanded the virtual capacity of live performing arts venues, but they have also raised concerns about possible cannibalisation of box office revenues. We report the results of a quasi-field experiment involving the Royal National Theatre's live broadcasts of theatre to digital cinemas in the UK and find that, if anything, live broadcasts generate greater, not fewer, audiences at the theatre.
AB - Digital broadcast technologies have expanded the virtual capacity of live performing arts venues, but they have also raised concerns about possible cannibalisation of box office revenues. We report the results of a quasi-field experiment involving the Royal National Theatre's live broadcasts of theatre to digital cinemas in the UK and find that, if anything, live broadcasts generate greater, not fewer, audiences at the theatre.
UR - http://www.scopus.com/inward/record.url?scp=84893779687&partnerID=8YFLogxK
U2 - 10.1007/s10824-013-9201-2
DO - 10.1007/s10824-013-9201-2
M3 - Article
AN - SCOPUS:84893779687
VL - 38
SP - 1
EP - 8
JO - Journal of Cultural Economics
JF - Journal of Cultural Economics
SN - 0885-2545
IS - 1
ER -