Abstract
Digital transformation initiatives are more successful when stakeholders are engaged through “frame alignment” rather than focusing solely on technology solutions
| Original language | English |
|---|---|
| Specialist publication | BUSINESSTHINK |
| Publisher | University of New South Wales |
| Publication status | Published - 2 Jun 2024 |
| Externally published | Yes |
Keywords
- Sustainability
- Data
- Management
- Business Strategy
- Digital
- Technology
- Leadership
- Innovation
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