Disclosure of contextually hidden sexual images embedded in an advertisement

Penny M. Simpson*, Ronald Hoverstad, Gene Brown, Robert E. Widing

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

The discovery of sexual images embedded in an advertisement significantly affected responses to the advertisement by 147 female and 159 male undergraduates.

Original languageEnglish
Pages (from-to)333-334
Number of pages2
JournalPsychological Reports
Volume81
Issue number1
Publication statusPublished - Aug 1997

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