Original language | English |
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Title of host publication | The 12th Biennial World Marketing Congress |
Subtitle of host publication | Marketing in an Inter-connected World: Opportunities and Challenges |
Place of Publication | USA |
Publisher | Academy of Marketing Science |
Publication status | Published - 2005 |
Externally published | Yes |
Event | Biennial World Marketing Congress - Germany Duration: 6 Jul 2005 → 9 Jul 2005 |
Conference
Conference | Biennial World Marketing Congress |
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City | Germany |
Period | 6/07/05 → 9/07/05 |