| Original language | English |
|---|---|
| Title of host publication | The 12th Biennial World Marketing Congress |
| Subtitle of host publication | Marketing in an Inter-connected World: Opportunities and Challenges |
| Place of Publication | USA |
| Publisher | Academy of Marketing Science |
| Publication status | Published - 2005 |
| Externally published | Yes |
| Event | Biennial World Marketing Congress - Germany Duration: 6 Jul 2005 → 9 Jul 2005 |
Conference
| Conference | Biennial World Marketing Congress |
|---|---|
| City | Germany |
| Period | 6/07/05 → 9/07/05 |
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