Abstract
The likelihood of individuals’ assuming interest payments on credit card debt (in contrast to convenience use) and its determinants has not been thoroughly investigated. In this paper, the impact of socio-demographic and behavioural variables on consumers’ actual credit card borrowing behaviour is examined. The results demonstrate that variables such as age, employment, ethnical background and taking other interest-bearing products have a significant impact on assuming credit card debt. The predictive power of the model was found to be moderate, however, and perhaps not adequate for managerial purposes. Theoretical explanations were offered for observed relationships and future research avenues were identified.
Original language | English |
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Title of host publication | ANZMAC 2007 |
Subtitle of host publication | proceedings : 3Rs - reputation, responsibility and relevance |
Editors | Maree Thyne, Kenneth R. Deans, Juergen Gnoth |
Place of Publication | Dunedin, N.Z. |
Publisher | University of Otago |
Pages | 2566-2572 |
Number of pages | 7 |
ISBN (Print) | 9781877156299 |
Publication status | Published - 2007 |
Event | Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (2007) |
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City | Dunedin, New Zealand |
Period | 3/12/07 → 5/12/07 |