Do 'African American' films perform better or worse at the box office? an empirical analysis of motion picture revenues and profits

Jordi Mckenzie*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

This article investigates the box office performance of films defined as being 'African American', with respect to their cast and content material, against those which are not. Using a large sample of films released in the North American market from 1997 to 2007, the analysis shows that, in general, African American films earn higher revenues yet are typically produced on lower budgets. Regression results of revenues show that this difference is highly statistically significant. Further, the profit functions are also statistically different, leading to the conclusion that, ceteris paribus, African American films perform better at the box office.

Original languageEnglish
Pages (from-to)1559-1564
Number of pages6
JournalApplied Economics Letters
Volume17
Issue number16
DOIs
Publication statusPublished - Nov 2010
Externally publishedYes

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