Do as I say

Customer determinants of adherence to a weight loss regime

Lan Snell, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

The examination of adherence in weight loss services is important given the global prevalence of obesity. This study examines the determinant role of three service factors (service quality, satisfaction, and involvement) and four psycho-social factors (self-efficacy, emotional intelligence, perceived ability, and role clarity) on customer adherence to a weight loss regime. A quantitative study employing a survey technique was used to investigate 19 research hypotheses. Customers from 40 pharmacies and weight loss centres from various states in Australia were involved in the study. Of the 2,050 surveys issued, a total of 771 responses were returned. Structural equation modelling was used to estimate, evaluate, and measure the model. The findings provide evidence which identifies antecedent service factors and psycho-social factors of adherence, and the nature of these relationships in determining adherence. This offers researchers a framework to examine a triple bottom line effect (individual, social, and economic) of such interactions in different service settings.
Original languageEnglish
Title of host publicationANZMAC 2011
Subtitle of host publicationAustralian and New Zealand Marketing Academy conference proceedings
Place of PublicationPerth, WA
Number of pages5
Publication statusPublished - 2011
Externally publishedYes

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