Do loyalty programs build a long-term relationship with customers - a banking perspective

Zeynep Roberts, Leanne Carter

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2003 Proceedings
Subtitle of host publicationA Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution
EditorsRachel Kennedy
Place of PublicationSouth Australia
PublisherCorporate Profile
Pages2254-2260
Number of pages7
ISBN (Print)0868039829
Publication statusPublished - 2003
EventANZMAC 2003 Conference - Adelaide
Duration: 1 Dec 20143 Dec 2014

Conference

ConferenceANZMAC 2003 Conference
CityAdelaide
Period1/12/143/12/14

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