Does Affective Trust Matter in Interfirm Relationships? The Supplier's Perspective

Andrew Zur, Civilai Terawatanavong, Cynthia Webster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAmerican Marketing Association, Summer Marketing Educators' Conference
Editors D.Grewal
Place of PublicationChicago, USA
PublisherAmerican Marketing Association
Pages163-169
Number of pages7
ISBN (Print)1604238143
Publication statusPublished - 2006
EventAmerican Marketing Association, Summer Marketing Educators' Conference - Chicago, IL
Duration: 4 Aug 20067 Aug 2006

Conference

ConferenceAmerican Marketing Association, Summer Marketing Educators' Conference
CityChicago, IL
Period4/08/067/08/06

Cite this

Zur, A., Terawatanavong, C., & Webster, C. (2006). Does Affective Trust Matter in Interfirm Relationships? The Supplier's Perspective. In D.Grewal (Ed.), American Marketing Association, Summer Marketing Educators' Conference (pp. 163-169). Chicago, USA: American Marketing Association.