@inproceedings{69bf8678f05040c0b8dac27409b1817a,
title = "Does organizational culture influence CRM outcomes?",
author = "Reiny Iriana and Francis Buttle",
year = "2008",
language = "English",
isbn = "1863081445",
pages = "1--8",
editor = "Daniela Spanjaard and Sara Denize and Neeru Sharma",
booktitle = "Australia and New Zealand Marketing Academy Conference 2008",
publisher = "ANZMAC",
note = "Australian and New Zealand Marketing Academy Conference (2008) ; Conference date: 01-12-2008 Through 03-12-2008",
}