Does organizational culture influence CRM outcomes?

Reiny Iriana, Francis Buttle

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

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Original languageEnglish
Title of host publicationAustralia and New Zealand Marketing Academy Conference 2008
Subtitle of host publicationmarketing : shifting the focus from mainstream to offbeat
EditorsDaniela Spanjaard, Sara Denize, Neeru Sharma
Place of PublicationSydney
PublisherANZMAC
Pages1-8
Number of pages8
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference (2008) - Sydney
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2008)
CitySydney
Period1/12/083/12/08

Cite this

Iriana, R., & Buttle, F. (2008). Does organizational culture influence CRM outcomes? In D. Spanjaard, S. Denize, & N. Sharma (Eds.), Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat (pp. 1-8). Sydney: ANZMAC.