| Original language | English |
|---|---|
| Title of host publication | Australia and New Zealand Marketing Academy Conference 2008 |
| Subtitle of host publication | marketing : shifting the focus from mainstream to offbeat |
| Editors | Daniela Spanjaard, Sara Denize, Neeru Sharma |
| Place of Publication | Sydney |
| Publisher | ANZMAC |
| Pages | 1-8 |
| Number of pages | 8 |
| ISBN (Print) | 1863081445 |
| Publication status | Published - 2008 |
| Event | Australian and New Zealand Marketing Academy Conference (2008) - Sydney Duration: 1 Dec 2008 → 3 Dec 2008 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2008) |
|---|---|
| City | Sydney |
| Period | 1/12/08 → 3/12/08 |
Cite this
Iriana, R., & Buttle, F. (2008). Does organizational culture influence CRM outcomes? In D. Spanjaard, S. Denize, & N. Sharma (Eds.), Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat (pp. 1-8). Sydney: ANZMAC.