Does organizational culture influence CRM outcomes?

Reiny Iriana; Francis Buttle

Does organizational culture influence CRM outcomes?

Reiny Iriana, Francis Buttle

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

724 Downloads (Pure)

Original language	English
Title of host publication	Australia and New Zealand Marketing Academy Conference 2008
Subtitle of host publication	marketing : shifting the focus from mainstream to offbeat
Editors	Daniela Spanjaard, Sara Denize, Neeru Sharma
Place of Publication	Sydney
Publisher	ANZMAC
Pages	1-8
Number of pages	8
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference (2008) - Sydney Duration: 1 Dec 2008 → 3 Dec 2008

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2008)
City	Sydney
Period	1/12/08 → 3/12/08

Access to Document

Author final versionAccepted author manuscript, 339 KBLicence: Unspecified

http://www.anzmac2008.org/_Proceedings/PDF/S03//Iriana%20&%20Buttle%20S7%20JS%20P4%20.pdf

Cite this

@inproceedings{69bf8678f05040c0b8dac27409b1817a,

title = "Does organizational culture influence CRM outcomes?",

author = "Reiny Iriana and Francis Buttle",

year = "2008",

language = "English",

isbn = "1863081445",

pages = "1--8",

editor = "Daniela Spanjaard and Sara Denize and Neeru Sharma",

booktitle = "Australia and New Zealand Marketing Academy Conference 2008",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2008) ; Conference date: 01-12-2008 Through 03-12-2008",

}

Iriana, R & Buttle, F 2008, Does organizational culture influence CRM outcomes? in D Spanjaard, S Denize & N Sharma (eds), Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat. ANZMAC, Sydney, pp. 1-8, Australian and New Zealand Marketing Academy Conference (2008), Sydney, 1/12/08. <http://www.anzmac2008.org/_Proceedings/PDF/S03//Iriana%20&%20Buttle%20S7%20JS%20P4%20.pdf>

Does organizational culture influence CRM outcomes? / Iriana, Reiny; Buttle, Francis.
Australia and New Zealand Marketing Academy Conference 2008: marketing : shifting the focus from mainstream to offbeat. ed. / Daniela Spanjaard; Sara Denize; Neeru Sharma. Sydney: ANZMAC, 2008. p. 1-8.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review