Does political leaders/candidates' social accessibility affect voter trust?

Dedar Mahmud

Research output: Contribution to journalMeeting abstract


Previous studies in relationship marketing have indicated that, social accessibility comprises many different dimensions (i.e., cognitive access, social access, communication access). However, there is a lack of research in political marketing in relation to social accessibility. This study aims to explore the salient antecedents of political accessibility.
Original languageEnglish
Pages (from-to)52-53
Number of pages2
JournalExpo 2012 Higher Degree Research : book of abstracts
Publication statusPublished - 2012
EventHigher Degree Research Expo (8th : 2012) - Sydney
Duration: 12 Nov 201213 Nov 2012


  • Political Candidate
  • Voter
  • Trust
  • Social Accessibility


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