Abstract
Previous studies in relationship marketing have indicated that, social accessibility comprises many different dimensions (i.e., cognitive access, social access, communication access). However, there is a lack of research in political marketing in relation to social accessibility. This study aims to explore the salient antecedents of political accessibility.
| Original language | English |
|---|---|
| Pages (from-to) | 52-53 |
| Number of pages | 2 |
| Journal | Expo 2012 Higher Degree Research : book of abstracts |
| Publication status | Published - 2012 |
| Event | Higher Degree Research Expo (8th : 2012) - Sydney Duration: 12 Nov 2012 → 13 Nov 2012 |
Keywords
- Political Candidate
- Voter
- Trust
- Social Accessibility