Previous studies in relationship marketing have indicated that, social accessibility comprises many different dimensions (i.e., cognitive access, social access, communication access). However, there is a lack of research in political marketing in relation to social accessibility. This study aims to explore the salient antecedents of political accessibility.
|Number of pages||2|
|Journal||Expo 2012 Higher Degree Research : book of abstracts|
|Publication status||Published - 2012|
|Event||Higher Degree Research Expo (8th : 2012) - Sydney|
Duration: 12 Nov 2012 → 13 Nov 2012
- Political Candidate
- Social Accessibility