Doing the right thing - but for who? A qualitative study of Australian academics

Lauren Gellatly, Leanne Carter, Steven D'Alessandro

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


This paper sought to assess how internal market orientation (IMO) can be used to improve employee public service motivation (PSM) and performance for academic staff at Australian universities with a view to improve employee performance and service quality. Consideration of a link between IMO and PSM has yet to be made in the literature. This paper presents results from a qualitative study, consisting of 20 semi-structured interviews of academics from Australian universities. The results indicate that relationships between the aforementioned variables appear to be present. The performance measures examined may also affect the attraction and retention of students and government funding, both of which are essential for the survival of a university, particularly in an environment which is becoming increasingly competitive. The increasing use of rankings of universities and greater transparency of outcomes as evidenced by the My University website and Universities Good Guide, means employee performance is vital.
Original languageEnglish
Title of host publicationProceedings of the Australia New Zealand Marketing Academy Conference 2013
EditorsRod Brodie
Place of PublicationAuckland, New Zealand
PublisherThe University of Auckland Business School, University of Auckland
Number of pages7
ISBN (Print)9780646563305
Publication statusPublished - 2013
EventAustralian and New Zealand Marketing Academy Conference (2013) - Auckland, New Zealand
Duration: 1 Dec 20134 Dec 2013


ConferenceAustralian and New Zealand Marketing Academy Conference (2013)
CityAuckland, New Zealand


  • IMO
  • PSM
  • employee performance
  • qualitative research
  • higher education


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