This paper sought to assess how internal market orientation (IMO) can be used to improve employee public service motivation (PSM) and performance for academic staff at Australian universities with a view to improve employee performance and service quality. Consideration of a link between IMO and PSM has yet to be made in the literature. This paper presents results from a qualitative study, consisting of 20 semi-structured interviews of academics from Australian universities. The results indicate that relationships between the aforementioned variables appear to be present. The performance measures examined may also affect the attraction and retention of students and government funding, both of which are essential for the survival of a university, particularly in an environment which is becoming increasingly competitive. The increasing use of rankings of universities and greater transparency of outcomes as evidenced by the My University website and Universities Good Guide, means employee performance is vital.
|Title of host publication||Proceedings of the Australia New Zealand Marketing Academy Conference 2013|
|Place of Publication||Auckland, New Zealand|
|Publisher||The University of Auckland Business School, University of Auckland|
|Number of pages||7|
|Publication status||Published - 2013|
|Event||Australian and New Zealand Marketing Academy Conference (2013) - Auckland, New Zealand|
Duration: 1 Dec 2013 → 4 Dec 2013
|Conference||Australian and New Zealand Marketing Academy Conference (2013)|
|City||Auckland, New Zealand|
|Period||1/12/13 → 4/12/13|
- employee performance
- qualitative research
- higher education
Gellatly, L., Carter, L., & D'Alessandro, S. (2013). Doing the right thing - but for who? A qualitative study of Australian academics. In R. Brodie (Ed.), Proceedings of the Australia New Zealand Marketing Academy Conference 2013 (pp. 1-7). Auckland, New Zealand: The University of Auckland Business School, University of Auckland.