Dragon multinational: a new model for global growth

The conventional view of globalization sees it as a process driven by giant firms from the Triad regions of North America, Europe, and Japan, shaping organizations around the world in their own image. This book contests such a view. Dragon Multinational describes the extraordinary success of a handful of multinationals from the "Periphery" (areas outside the Triad) in globalizing their operations extremely rapidly. Cases covered include Acer, the IT company originating from Taiwan; the Hong Leong hotel group from Singapore; Ispat International in steel; Cemex from Mexico in cement; and Li and Fung from Hong Kong in contract manufacturing. These companies, and others that can be described as latecomers, have achieved unexpected global success. They have had to devise clever strategies and organizational forms to achieve global coverage and compete with established giants.