Drawing the net: internet identification, Internet use, and the image of Internet users

Jeff Gavin*, Jill Duffield, Mark Brosnan, Richard Joiner, Pam Maras, Adrian J. Scott

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Abstract

Theory and research suggest that Internet identification may account for some of the gender divide in Internet use. Internet identification is a type of domain identification, and is inherently bound with images of those who use the Internet, a domain traditionally conceived as masculine. Combining the "draw an Internet user" test with an Internet identification scale, this study tests two hypotheses: participants drawing gender-concordant images will (i) identify with and (ii) use the Internet more than those drawing gender-discordant images. Participants were 371 students ( 121 males, 250 females) from three universities in the United Kingdom and Australia. The need to challenge masculinized images of the Internet is discussed.

Original languageEnglish
Pages (from-to)478-481
Number of pages4
JournalCyberpsychology & behavior
Volume10
Issue number3
DOIs
Publication statusPublished - Jun 2007
Externally publishedYes

Keywords

  • WHITE MEN CANT
  • STEREOTYPE THREAT
  • PERFORMANCE
  • GENDER
  • ANXIETY
  • MATH

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