Dual contrastive transformer for hierarchical preference modeling in sequential recommendation

Sequential recommender systems (SRSs) aim to predict the subsequent items which may interest users via comprehensively modeling users' complex preference embedded in the sequence of user-item interactions. However, most of existing SRSs often model users' single low-level preference based on item ID information while ignoring the high-level preference revealed by item attribute information, such as item category. Furthermore, they often utilize limited sequence context information to predict the next item while overlooking richer inter-item semantic relations. To this end, in this paper, we proposed a novel hierarchical preference modeling framework to substantially model the complex low- and high-level preference dynamics for accurate sequential recommendation. Specifically, in the framework, a novel dual-transformer module and a novel dual contrastive learning scheme have been designed to discriminatively learn users' low- and high-level preference and to effectively enhance both low- and high-level preference learning respectively. In addition, a novel semantics-enhanced context embedding module has been devised to generate more informative context embedding for further improving the recommendation performance. Extensive experiments on six real-world datasets have demonstrated both the superiority of our proposed method over the state-of-the-art ones and the rationality of our design.