Dual influence embedded social recommendation

Qinzhe Zhang, Jia Wu*, Qin Zhang, Peng Zhang, Guodong Long, Chengqi Zhang

*Corresponding author for this work

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Recommender systems are designed to solve the information overload problem and have been widely studied for many years. Conventional recommender systems tend to take ratings of users on products into account. With the development of Web 2.0, Rating Networks in many online communities (e.g. Netflix and Douban) allow users not only to co-comment or co-rate their interests (e.g. movies and books), but also to build explicit social networks. Recent recommendation models use various social data, such as observable links, but these explicit pieces of social information incorporating recommendations normally adopt similarity measures (e.g. cosine similarity) to evaluate the explicit relationships in the network - they do not consider the latent and implicit relationships in the network, such as social influence. A target user’s purchase behavior or interest, for instance, is not always determined by their directly connected relationships and may be significantly influenced by the high reputation of people they do not know in the network, or others who have expertise in specific domains (e.g. famous social communities). In this paper, based on the above observations, we first simulate the social influence diffusion in the network to find the global and local influence nodes and then embed this dual influence data into a traditional recommendation model to improve accuracy. Mathematically, we formulate the global and local influence data as new dual social influence regularization terms and embed them into a matrix factorization-based recommendation model. Experiments on real-world datasets demonstrate the effective performance of the proposed method.

Original languageEnglish
Pages (from-to)849–874
Number of pages26
JournalWorld Wide Web
Volume21
Issue number4
Early online date24 Aug 2017
DOIs
Publication statusPublished - Jul 2018

Keywords

  • Dual influence
  • Influence maximization
  • Social influence regularization
  • Social recommendation

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