Earning customer loyalty: the role of satisfaction, trust, delight, commitment, and involvement

Jana Bowden, Tracey S. Dagger, Greg Elliott

Research output: Contribution to conference › Paper

Original language	English
Pages	377-377
Number of pages	1
Publication status	Published - 2009
Event	World Marketing Congress (14th : 2009) - Oslo, Norway Duration: 22 Jul 2009 → 25 Jul 2009

Keywords

@conference{95824d8e34134f5bb69c92bbf79be7d4,

title = "Earning customer loyalty: the role of satisfaction, trust, delight, commitment, and involvement",

keywords = "relationship marketing, loyalty, antecedents",

author = "Jana Bowden and Dagger, {Tracey S.} and Greg Elliott",

year = "2009",

language = "English",

pages = "377--377",

note = "World Marketing Congress (14th : 2009) ; Conference date: 22-07-2009 Through 25-07-2009",

}