Abstract
Visual depictions of food play an important role in evoking appetite for advertising design. Yet, there has not been a clear definition of what is meant by appetising. This research, the first of its kind, establishes a theory of how food pictures appeal and persuade grounded in the real voices of the image makers and consumers.
Original language | English |
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Pages (from-to) | 26-27 |
Number of pages | 2 |
Journal | Expo 2012 Higher Degree Research : book of abstracts |
Publication status | Published - 2012 |
Event | Higher Degree Research Expo (8th : 2012) - Sydney Duration: 12 Nov 2012 → 13 Nov 2012 |
Keywords
- appetite appeal
- advertising
- food
- visual depiction
- persuasion