Abstract
Visual depictions of food play an important role in evoking appetite for advertising design. Yet, there has not been a clear definition of what is meant by appetising. This research, the first of its kind, establishes a theory of how food pictures appeal and persuade grounded in the real voices of the image makers and consumers.
| Original language | English |
|---|---|
| Pages (from-to) | 26-27 |
| Number of pages | 2 |
| Journal | Expo 2012 Higher Degree Research : book of abstracts |
| Publication status | Published - 2012 |
| Event | Higher Degree Research Expo (8th : 2012) - Sydney Duration: 12 Nov 2012 → 13 Nov 2012 |
Keywords
- appetite appeal
- advertising
- food
- visual depiction
- persuasion