Eat me now: a grounded theory of appetite appeal for visual advertising design

Joe Damrongphiwat

Research output: Contribution to journalMeeting abstract

Abstract

Visual depictions of food play an important role in evoking appetite for advertising design. Yet, there has not been a clear definition of what is meant by appetising. This research, the first of its kind, establishes a theory of how food pictures appeal and persuade grounded in the real voices of the image makers and consumers.
Original languageEnglish
Pages (from-to)26-27
Number of pages2
JournalExpo 2012 Higher Degree Research : book of abstracts
Publication statusPublished - 2012
EventHigher Degree Research Expo (8th : 2012) - Sydney
Duration: 12 Nov 201213 Nov 2012

Keywords

  • appetite appeal
  • advertising
  • food
  • visual depiction
  • persuasion

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