Visual depictions of food play an important role in evoking appetite for advertising design. Yet, there has not been a clear definition of what is meant by appetising. This research, the first of its kind, establishes a theory of how food pictures appeal and persuade grounded in the real voices of the image makers and consumers.
|Number of pages||2|
|Journal||Expo 2012 Higher Degree Research : book of abstracts|
|Publication status||Published - 2012|
|Event||Higher Degree Research Expo (8th : 2012) - Sydney|
Duration: 12 Nov 2012 → 13 Nov 2012
- appetite appeal
- visual depiction