Effective public messaging in online communication for all Australians

Research output: Book/ReportCommissioned report

Abstract

In this research project we first demonstrate the value of applying several readability measures to the language of online health messages in fact sheets put out by the Australian Academy of Science (AAS), and the Australian Government Department of Health (DoH) in order to evaluate their efficacy. Secondly, we give an overview of the use of videos in online health messaging, paying specific attention to the presence and quality of subtitles.
Original languageEnglish
Place of PublicationNorth Ryde, NSW
PublisherMacquarie University
Commissioning bodyNational Accreditation Authority for Translators and Interpreters Ltd (NAATI)
Number of pages33
Publication statusPublished - Jan 2022

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