Effectiveness of persona with personality traits on conceptual design

Farshid Anvari, Deborah Richards, Michael Hitchens, Muhammad Ali Babar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

22 Citations (Scopus)

Abstract

Conceptual design is an important skill in Software Engineering. Teaching conceptual design that can deliver a useful product is challenging, particularly when access to real users is limited. This study explores the effects of the use of Holistic Personas (i.e. a persona enriched with personality traits) on students' performance in creating conceptual designs. Our results indicate that the students were able to identify the personality traits of personas and their ratings of the personalities match closely with the intended personalities. A majority of the participants stated that their designs were tailored to meet the needs of the given personas' personality traits. Results suggest that the Holistic Personas can help students to take into account personality traits in the conceptual design process. Further studies are warranted to assess the value of incorporating Holistic Personas in conceptual design training for imparting skills of producing in-depth design by taking personalities into account.

Original languageEnglish
Title of host publicationProceedings - 2015 IEEE/ACM 37th IEEE International Conference on Software Engineering, ICSE 2015
Place of PublicationPiscataway, NJ
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages263-272
Number of pages10
Volume2
ISBN (Electronic)9781479919345
DOIs
Publication statusPublished - 12 Aug 2015
Event37th IEEE/ACM International Conference on Software Engineering, ICSE 2015 - Florence, Italy
Duration: 16 May 201524 May 2015

Publication series

NameInternational Conference on Software Engineering Proceedings
PublisherIEEE Computer Society
ISSN (Print)0270-5257

Other

Other37th IEEE/ACM International Conference on Software Engineering, ICSE 2015
CountryItaly
CityFlorence
Period16/05/1524/05/15

Keywords

  • User-Centered Design
  • persona
  • personality
  • conceptual design
  • software engineering education
  • BIG-5
  • INVENTORY

Fingerprint

Dive into the research topics of 'Effectiveness of persona with personality traits on conceptual design'. Together they form a unique fingerprint.

Cite this