Effectiveness of social media for KM tools in SMEs

Keren Happuch Oritogun, Peter Busch, Winnie Picoto

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

Social media (SM) refers to platforms allowing users to connect, communicate and collaborate; it includes tools such as microblogs, forums, emails, social networks, wikis and other platforms. In the past few years, exponential growth of mobile technologies and the internet have caused social media platforms to be pervasive, making content generation by users easy and fast. Organisations view knowledge as a significant resource for their operations - which is realised through efforts put into knowledge management (KM). Businesses are becoming more dynamic and act based on several factors for competitive advantage over rival companies which can be achieved through KM. We analyse the impact of SM on knowledge management (KM) practices for small and medium sized enterprises (SMEs). We use a systematic literature review followed by a questionnaire to help ascertain how effective KM using information obtained via SM, will be for SME value creation.

Original languageEnglish
Title of host publicationProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018
Subtitle of host publicationVision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
EditorsKhalid S. Soliman
Place of PublicationSeville Spain
PublisherInternational Business Information Management Association (IBIMA)
Pages191-202
Number of pages12
ISBN (Electronic)9780999855119
Publication statusPublished - 2018
Event32nd International Business Information Management Association Conference, IBIMA 2018 - Seville, Spain
Duration: 15 Nov 201816 Nov 2018

Conference

Conference32nd International Business Information Management Association Conference, IBIMA 2018
CountrySpain
CitySeville
Period15/11/1816/11/18

Keywords

  • Knowledge Management
  • Small and Medium sized Enterprises
  • SMEs
  • Social Media

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