Effectiveness of social media for KM tools in SMEs

Keren Happuch Oritogun; Peter Busch; Winnie Picoto

Effectiveness of social media for KM tools in SMEs

Keren Happuch Oritogun, Peter Busch, Winnie Picoto

School of Computing

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

1 Citation (Scopus)

Abstract

Social media (SM) refers to platforms allowing users to connect, communicate and collaborate; it includes tools such as microblogs, forums, emails, social networks, wikis and other platforms. In the past few years, exponential growth of mobile technologies and the internet have caused social media platforms to be pervasive, making content generation by users easy and fast. Organisations view knowledge as a significant resource for their operations - which is realised through efforts put into knowledge management (KM). Businesses are becoming more dynamic and act based on several factors for competitive advantage over rival companies which can be achieved through KM. We analyse the impact of SM on knowledge management (KM) practices for small and medium sized enterprises (SMEs). We use a systematic literature review followed by a questionnaire to help ascertain how effective KM using information obtained via SM, will be for SME value creation.

Original language	English
Title of host publication	Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018
Subtitle of host publication	Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
Editors	Khalid S. Soliman
Place of Publication	Seville Spain
Publisher	International Business Information Management Association (IBIMA)
Pages	191-202
Number of pages	12
ISBN (Electronic)	9780999855119
Publication status	Published - 2018
Event	32nd International Business Information Management Association Conference, IBIMA 2018 - Seville, Spain Duration: 15 Nov 2018 → 16 Nov 2018

Conference

Conference	32nd International Business Information Management Association Conference, IBIMA 2018
Country/Territory	Spain
City	Seville
Period	15/11/18 → 16/11/18

Keywords

Knowledge Management
Small and Medium sized Enterprises
SMEs
Social Media

Cite this

Oritogun, K. H., Busch, P., & Picoto, W. (2018). Effectiveness of social media for KM tools in SMEs. In K. S. Soliman (Ed.), Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018: Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth (pp. 191-202). International Business Information Management Association (IBIMA).

Oritogun, Keren Happuch ; Busch, Peter ; Picoto, Winnie. / Effectiveness of social media for KM tools in SMEs. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018: Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. editor / Khalid S. Soliman. Seville Spain : International Business Information Management Association (IBIMA), 2018. pp. 191-202

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abstract = "Social media (SM) refers to platforms allowing users to connect, communicate and collaborate; it includes tools such as microblogs, forums, emails, social networks, wikis and other platforms. In the past few years, exponential growth of mobile technologies and the internet have caused social media platforms to be pervasive, making content generation by users easy and fast. Organisations view knowledge as a significant resource for their operations - which is realised through efforts put into knowledge management (KM). Businesses are becoming more dynamic and act based on several factors for competitive advantage over rival companies which can be achieved through KM. We analyse the impact of SM on knowledge management (KM) practices for small and medium sized enterprises (SMEs). We use a systematic literature review followed by a questionnaire to help ascertain how effective KM using information obtained via SM, will be for SME value creation.",

keywords = "Knowledge Management, Small and Medium sized Enterprises, SMEs, Social Media",

author = "Oritogun, {Keren Happuch} and Peter Busch and Winnie Picoto",

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booktitle = "Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018",

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note = "32nd International Business Information Management Association Conference, IBIMA 2018 ; Conference date: 15-11-2018 Through 16-11-2018",

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Oritogun, KH, Busch, P & Picoto, W 2018, Effectiveness of social media for KM tools in SMEs. in KS Soliman (ed.), Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018: Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. International Business Information Management Association (IBIMA), Seville Spain, pp. 191-202, 32nd International Business Information Management Association Conference, IBIMA 2018, Seville, Spain, 15/11/18.

Effectiveness of social media for KM tools in SMEs. / Oritogun, Keren Happuch; Busch, Peter; Picoto, Winnie.

Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018: Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. ed. / Khalid S. Soliman. Seville Spain : International Business Information Management Association (IBIMA), 2018. p. 191-202.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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AU - Picoto, Winnie

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AB - Social media (SM) refers to platforms allowing users to connect, communicate and collaborate; it includes tools such as microblogs, forums, emails, social networks, wikis and other platforms. In the past few years, exponential growth of mobile technologies and the internet have caused social media platforms to be pervasive, making content generation by users easy and fast. Organisations view knowledge as a significant resource for their operations - which is realised through efforts put into knowledge management (KM). Businesses are becoming more dynamic and act based on several factors for competitive advantage over rival companies which can be achieved through KM. We analyse the impact of SM on knowledge management (KM) practices for small and medium sized enterprises (SMEs). We use a systematic literature review followed by a questionnaire to help ascertain how effective KM using information obtained via SM, will be for SME value creation.

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BT - Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018

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Oritogun KH, Busch P, Picoto W. Effectiveness of social media for KM tools in SMEs. In Soliman KS, editor, Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018: Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. Seville Spain: International Business Information Management Association (IBIMA). 2018. p. 191-202

Effectiveness of social media for KM tools in SMEs

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