Effects of automated messages on internet users attempting to access "barely legal" pornography

Jeremy Prichard*, Richard Wortley, Paul A. Watters, Caroline Spiranovic, Charlotte Hunn, Tony Krone

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

With the increasing number of individuals accessing online child sexual exploitation material (CSEM), there is an urgent need for primary prevention strategies to supplement the traditional focus on arrest and prosecution. We examined whether online warning messages would dissuade individuals from visiting a honeypot website purporting to contain barely legal pornography. Participants (n = 419) seeking the site were randomly assigned to one of five conditions; they went straight to the landing page (control; n = 100) or encountered a warning message advising of the potential harm to viewers (n = 74), potential harm to victims (n = 65), ability of police to track IP addresses (n = 81), or possible illegality of such pornography (n = 99). We measured the attempted click-through to the site. Attrition rates for the warning message conditions were 38% to 52%, compared with 27% for the control group. The most effective messages were those that warned that IP addresses can be traced (odds ratio [OR] = 2.64) and that the pornography may be illegal (OR = 2.99). We argue that warning messages offer a valuable and cost-effective strategy that can be scaled up to help reduce the accessing of CSEM online.

Original languageEnglish
Number of pages19
JournalSexual Abuse: Journal of Research and Treatment
DOIs
Publication statusE-pub ahead of print - 15 May 2021
Externally publishedYes

Keywords

  • child sexual exploitation material
  • deterrence messages
  • pop-ups
  • situational crime prevention
  • warning banners

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