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Effects of digital envy on brand word-of-mouth (WOM) and peer appraisal
Camille Singh,
Lawrence Ang
Department of Management
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Dive into the research topics of 'Effects of digital envy on brand word-of-mouth (WOM) and peer appraisal'. Together they form a unique fingerprint.
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Psychology
Envy
100%
Facebook
16%
Familiarity
16%
Upward Social Comparison
16%
Social Sciences
Envy
100%
Facebook
16%
Familiarity
16%