| Original language | English |
|---|---|
| Pages (from-to) | 1343 |
| Number of pages | 1 |
| Journal | ANZMAC 2014 : Annual Conference proceedings : Agents of change |
| Publication status | Published - 2014 |
| Event | Australian and New Zealand Marketing Academy Conference (2014): Agents of Change - Brisbane, Australia Duration: 1 Dec 2014 → 3 Dec 2014 |
Efficiency, effectiveness, and sustainable marketing
a literature review
Jie Meng
Research output: Contribution to journal › Meeting abstract