Efficiency, effectiveness, and sustainable marketing

a literature review

Jie Meng

Research output: Contribution to journalMeeting abstract

Original languageEnglish
Pages (from-to)1343
Number of pages1
JournalANZMAC 2014 : Annual Conference proceedings : Agents of change
Publication statusPublished - 2014
EventAustralian and New Zealand Marketing Academy Conference (2014): Agents of Change - Brisbane, Australia
Duration: 1 Dec 20143 Dec 2014

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