Efficiency, effectiveness, and sustainable marketing: a literature review

Jie Meng

Efficiency, effectiveness, and sustainable marketing: a literature review

Jie Meng

Department of Management

Research output: Contribution to journal › Meeting abstract

Original language	English
Pages (from-to)	1343
Number of pages	1
Journal	ANZMAC 2014 : Annual Conference proceedings : Agents of change
Publication status	Published - 2014
Event	Australian and New Zealand Marketing Academy Conference (2014): Agents of Change - Brisbane, Australia Duration: 1 Dec 2014 → 3 Dec 2014

Access to Document

http://www.anzmac.org/resources/view/ANZMAC-2014-Proceedings

Cite this

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title = "Efficiency, effectiveness, and sustainable marketing: a literature review",

author = "Jie Meng",

year = "2014",

language = "English",

pages = "1343",

journal = "ANZMAC 2014 : Annual Conference proceedings : Agents of change",

issn = "1447-3275",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2014) : Agents of Change, ANZMAC2014 ; Conference date: 01-12-2014 Through 03-12-2014",

}

TY - JOUR

T1 - Efficiency, effectiveness, and sustainable marketing

T2 - Australian and New Zealand Marketing Academy Conference (2014)

AU - Meng, Jie

PY - 2014

Y1 - 2014

M3 - Meeting abstract

SP - 1343

JO - ANZMAC 2014 : Annual Conference proceedings : Agents of change

JF - ANZMAC 2014 : Annual Conference proceedings : Agents of change

SN - 1447-3275

Y2 - 1 December 2014 through 3 December 2014

ER -