Abstract
The study examines the electoral psychology of voters, focusing on voters' locus of control, perceived risk, voter decision involvement and electoral control and positive affect as determinants of political satisfaction and voting stability in elections. The results indicated that locus of control influences voters' perceived risk and feelings of electoral control in elections. Further, locus of control and perceived risk influence voter decision involvement, which in turn influences perceived electoral control. Also, voter decision involvement and positive affect influence satisfaction. These, in turn, influence the propensity to vote for the same candidate or party over time (stability of voting behavior).
| Original language | English |
|---|---|
| Pages (from-to) | 61-85 |
| Number of pages | 25 |
| Journal | Journal of Political Marketing |
| Volume | 3 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2003 |
| Externally published | Yes |
Keywords
- Consumer behavior
- Voter behavior